Online Media

The personal computer is a significant, swiftly expanding tool for public relations practitioners.  Its ability to deliver information about client projects, to establish contacts with reporters, and to exchange ideas through the commercial online services and the global Internet is fascinating and not yet fully realized.  The World Wide Web portion of the Internet is fascinating and not yet fully realized.  The WWW portion of the Internet, which provides on-screen graphics, photographs, audio, and video clips with text is an especially effective form of cyberspace public relations. That is why online media is important for public relations.